Small studio.
Serious craft.
Founder-led AI automation, built in Sydney for businesses right across Australia.
Built by a maker
AISmith is founder-led. The person who scopes your project is the person who builds it.
AISmith was started by Trieu Bui, who has spent more than a decade designing and building digital products for businesses in fintech, payments, construction and procurement.
He has built with large language models since the first public releases and runs AI agents in his own work every day. AISmith points that experience at the part of running a business nobody enjoys: the repetitive admin that eats a skilled team’s week.
Small by design. You deal directly with the person doing the work, from the first call through to support after launch.
What we can show you today
AISmith is new, so here is the honest version: the experience behind it, and one automation you can inspect yourself.
We will not show you testimonials from clients we have not had. AISmith is new. What is not new is the decade of building behind it, and we would rather you judge that than a wall of quotes.
The Insights section of this site is the easiest thing to check. Every article there is collected, written, illustrated and published by an automation we built, running on a schedule without anyone touching it. It is the same kind of system we build for clients, pointed at our own work.
What you can verify
Ten years shipping software
Design and frontend lead on products that went live and stayed live.
Fintech, payments, construction, procurement
Regulated, integration-heavy platforms where the data has to be right.
Building with LLMs since the first public models
Not a recent pivot. The head start is why we build agents rather than demos.
This site runs on our own automation
The Insights feed writes and publishes itself every second day. Go and read it.
Founder-led, start to finish
The person who quotes your project is the person who builds and supports it.
How we think
Five rules we hold ourselves to on every engagement, large or small.
- 01Automate the busywork, never the judgementAI takes the repetitive steps. People keep the decisions that matter.
- 02Priced in writing, in plain EnglishYou know the price and the expected payoff before we start.
- 03You own what we buildAccounts, workflows and code stay in your name. No lock-in.
- 04Privacy by designBuilt around the Australian Privacy Principles from the first call.
- 05Measured in hours savedIf it doesn't give your team time back, it isn't finished.
Made for Australian business
Australian tools, Australian privacy law and an Australian working week, designed in from the first call.
We are built for businesses with roughly five to fifty staff and no in-house technical team: trades and home services, clinics, accounting and law firms, agencies and online stores.
That means automations shaped around the software Australian businesses actually run, and the obligations they actually carry.
What local means
Your time zone
Same working week, same public holidays, fast replies.
Australian software
Xero, MYOB, Deputy, ServiceM8, Employment Hero and more.
Australian privacy law
The Privacy Act and the Australian Privacy Principles, considered from day one.
Onshore when it matters
Data hosted in Australia where your obligations require it.
In person in Sydney
Workshops face to face in Sydney, remote everywhere else.
Let's talk shop
Bring a process that wastes your time. We will show you what it looks like automated.